Fans connect with Star Wars for different reasons. Some love the story. Some love a certain character. Some love its lessons and themes. (And some love it for the exploding Death Stars and podraces and speeder bikes, which is totally fine.) Some love all of that, yet still connect with it through yet another way: a shared spirit of rebellion. Doing things their own way, thinking of alternatives, being creative. In a powerful new commercial by Target - which also celebrates the launch of Rogue One product and exclusives hitting Target on September 30 - four real-life fans hand-picked by the retailer show how they've incorporated that spirit and their love of Star Wars into their lives.
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